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Bravery
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What you have outside you counts less than what you have inside you.
-B. C. Forbes
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Business
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If you don't drive your business you will be driven out of business.
-B. C. Forbes
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Don't forget until too late that the business of life is not business, but living.
-B. C. Forbes
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Determination
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No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution. Every man who gets anywhere does so because he has first firmly resolved to progress in the world and then has enough stick-to-it-tiveness to transform his resolution into reality. Without resolution, no man can win any worthwhile place among his fellow men.
-B. C. Forbes
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Difficulty
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Difficulties should act as a tonic. They should spur us to greater exertion.
-B. C. Forbes
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Doubt
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Better to be occasionally cheated than perpetually suspicious.
-B. C. Forbes
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Leadership
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The person who renders loyal service in a humble capacity will be chosen for higher responsibilities, just as the biblical servant who multiplied the one pound given him by his master was made ruler over ten cities...
-B. C. Forbes
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Opportunity
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Opportunity rarely knocks on your door. Knock rather on opportunity's door if you ardently wish to enter.
-B. C. Forbes
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Optimism
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Many of the most successful men I have known have never grown up. They have retained bubbling-over boyishness. They have relished wit, they have indulged in humor. They have not allowed dignity to depress them into moroseness. Youthfulnesss of spirit is the twin brother of optimism, and optimism is the stuff of which American business success is fashioned. Resist growing up!
-B. C. Forbes
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Patience
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Many a man thinks he is patient when, in reality, he is indifferent.
-B. C. Forbes
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Persistence
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History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.
-B. C. Forbes
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Self Respect
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Without self-respect there can be no genuine success. Success won at the cost of self-respect is not success ? for what shall it profit a man if he gains the whole world and loses his own self-respect.
-B. C. Forbes
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Value
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A price has to be paid for success. Almost invariably those who have reached the summits worked harder and longer, studied and planned more assiduously, practiced more self-denial, overcame more difficulties than those of us who have not risen so far.
-B. C. Forbes
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Wealth
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Real riches are the riches possessed inside.
-B. C. Forbes
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Work
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Work is the meat of life, pleasure the dessert.
-B. C. Forbes
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