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Creativity
Engrave this Quote Creativity involves breaking out of established patterns in order to look at things in a different way.
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-Edward De Bono
Ego
Engrave this Quote Thinking is often regarded as an extension of the ego. Clever children in school base their egos on being clever and on being right all the time. They dislike group work because they cannot then show the rest of the class where the good idea originated. When the ego and thinking are treated as the same thing there is a reluctance to be wrong and a need to defend a point of view rather than to explore the situation. A person should be able to treat his thinking much as a tennis player treats his strokes: he should be able to walk off the court complaining that his backhand was not working very well on that occasion or that it required more practice.
This new meta-system is very much in favour of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.

ISBN 0851171257 Copyright
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-Edward De Bono, The Happiness Purpose, 1977
Fame
Engrave this Quote I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.
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-Edward De Bono
Engrave this Quote People should realize we're jerks just like them.
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-Edward De Bono
Goals
Engrave this Quote Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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-Edward De Bono
Humor
Engrave this Quote Humor is by far the most significant activity of the human brain.
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-Edward De Bono
Intelligence
Engrave this Quote Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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-Edward De Bono
Memory
Engrave this Quote A memory is anything that happens and does not completely unhappen. The result is some trace which is left. The trace may last for a long time or it may last only for a short time. Information that comes into the brain leaves a trace in the altered behaviour of the nerve cells that form the memory surface.
A landscape is a memory surface. The contours of the surface offer an accumulated memory trace of the water that has fallen upon it. The rainfall forms little rivulets which combine into streams and then into rivers. Once the pattern of drainage has been formed then it tends to become more permanent since the rain is collected into the drainage channels and tends to make them deeper. It is the rainfall that is doing the sculpting and yet it is the response of the surface to the rainfall that is organising how the rainfall will do the sculpting.

ISBN 0140137793 Copyright
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-Edward De Bono, Lateral Thinking, 1970
Mind, the
Engrave this Quote One can think of a secretary actively operating a filing system, of a librarian actively cataloguing books, of a computer actively sorting out information. The mind however does not actively sort out information. The information sorts itself out and organises itself into patterns. The mind is passive. The mind only provides an opportunity for the information to behave in this way. The mind provides a special environment in which information can become self-organising. This special environment is a memory surface with special characteristics.
ISBN 0140137793 Copyright
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-Edward De Bono, Lateral Thinking, 1970
Engrave this Quote If you never change your mind, why have one?
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-Edward De Bono
Sadness
Engrave this Quote Unhappiness is best defined as the difference between our talents and our expectations.
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-Edward De Bono

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