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Business
Engrave this Quote Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.
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-Herbert Marcuse
Communism
Engrave this Quote Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology; it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.
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-Herbert Marcuse, Soviet Marxism, Pelican Books (1971), London, (On Soviet Marxism), 1958: 77-78
Consumerism
Engrave this Quote The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
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-Herbert Marcuse
Culture
Engrave this Quote If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.
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-Herbert Marcuse
Equality
Engrave this Quote If the worker and his boss enjoy the same television program and visit the same resort places, if the typist is as attractively made up as the daughter of her employer, if the Negro owns a Cadillac, if they all read the same newspaper, then this assimilation indicates not the disappearance of classes, but the extent to which the needs and satisfactions that serve the preservation of the Establishment are shared by the underlying population.
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-Herbert Marcuse
Independence
Engrave this Quote Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
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-Herbert Marcuse
Oppression
Engrave this Quote The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
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-Herbert Marcuse
Profanity, Swearing, Vulgarity
Engrave this Quote Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
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-Herbert Marcuse

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