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Advertising
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
-Marshall McLuhan
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Advertising is the greatest art form of the twentieth century.
-Marshall McLuhan
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The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.
-Marshall McLuhan
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Art
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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
-Marshall McLuhan
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Ads are the cave art of the twentieth century.
-Marshall McLuhan
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Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen.
-Marshall McLuhan
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Automobiles
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete.
-Marshall McLuhan
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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
-Marshall McLuhan
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Baby, Babies
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Diaper backward spells repaid. Think about it.
-Marshall McLuhan
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Conformity & Nonconformity
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The mark of our time is its revulsion against imposed patterns.
-Marshall McLuhan
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Conversation
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Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
-Marshall McLuhan
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Criticism
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
-Marshall McLuhan
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Debt / Borrow / Loan
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Money is a poor man's credit card.
-Marshall McLuhan
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Diets and Dieting
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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
-Marshall McLuhan
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Earth
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There are no passengers on spaceship earth. We are all crew.
-Marshall McLuhan
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Education
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The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.
-Marshall McLuhan
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Experience
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
-Marshall McLuhan
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Humor
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Jokes are grievances.
-Marshall McLuhan
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Identity
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The name of a man is a numbing blow from which he never recovers.
-Marshall McLuhan
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Information
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The more the data banks record about each one of us, the less we exist.
-Marshall McLuhan
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
-Marshall McLuhan
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Journalism
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The real news is bad news.
-Marshall McLuhan
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Manners
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
-Marshall McLuhan
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Media
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The new electronic interdependence recreates the world in the image of a global village.
-Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
-Marshall McLuhan
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Books by and about Marshall McLuhan