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Advertising
Engrave this Quote In advertising, not to be different is virtual suicide.
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-William Bernbach
Business
Engrave this Quote If your advertising goes unnoticed, everything else is academic!
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-William Bernbach
Persuasion
Engrave this Quote The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.
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-William Bernbach

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