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As much as we like to think that we are independent-minded, free-willed, autonomous individuals, the fact remains that some part of us is still susceptible to programming. Programming can happen to anyone. Intelligence, education, common sense, belief, or convictions offer little protection. All it takes is repetition (the slow route) or vulnerability (the fast route) and, eventually, we're hooked. Master programmers - from cult leaders to cigarette companies to government agencies - do both, as often as possible, whether you like it or not. Ironically, the more immune to programming you think you are, the more susceptible you become.
-Peter McWilliams, Life 102: What to Do When Your Guru Sues You (Prelude Press: Los Angeles, 1994). ISBN 0-931580-34-X., pp 6-7.