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Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
-Joseph Addison
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"[Advertising] is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal … It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer—even though we will be poorer by having spent our money.”
-John Berger
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You start losing a client the moment you get it.
-Jay Chiat
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How big can we get before we get bad?
-Jay Chiat
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My real talent was for losing clients.
-Jay Chiat
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Now that I'm a client, I understand what a jerk I was.
-Jay Chiat
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"As we turn through the pages of the press and the periodicals, as we catch the flash of billboards along the railroads and the highways, all of which have become enormous vehicles of the advertising art, I doubt if we realize at all the impressive part that these displays are coming more and more to play in modern life...
We see that basically it is that of education...It makes new thoughts, new desires, new actions...Rightfully applied, it is the method by which desire is created for better things. Desire, in turn, is the crucial element separating the civilized from the uncivilized. The uncivilized make little progress because they have few desires. The inhabitants of our country are stimulated to new wants in all directions. In order to satisfy their constantly increasing desires, they necessarily expand their productive powers. They create more wealth because it is only by that method that they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization.”
-Calvin Coolidge, quoted in Frank Presbrey, The History and Development of Advertising (Westport, CN: Greenwood Press, 1961)
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Advertising is a racket...its constructive contribution to humanity is exactly minus zero.
-F. Scott Fitzgerald, The Crack-Up
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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
-Stuart Henderson
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Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some.
-Alfred Hitchcock
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“Dali and other surrealists manipulate and distort the mundane actuality of the world we live in to reveal the imagined world of our hidden desires. With different goals and different motives, this is exactly the conceptual space where advertising is most often at home.”
-Barry Hoffman, quoted in "The Fine Art of Advertising" (New York: Stewart, Tabori & Chang, 2002)
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The trouble with America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
-Louis Kronenberger
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Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
-Stephen Leacock
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
-Sinclair Lewis
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We live in a society whose whole policy is to excite every nerve in the human body and keep it at the highest pitch of artificial tension, to strain every human desire to the limit and create as many new desires and synthetic passions as possible, in order to cater to them with the products of our factories and printing presses and movie studios and all the rest.
-Thomas Merton
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“The artist and the businessman should cultivate every opportunity to teach and supplement one another, to cooperate with one another, just as the nations of the world must do. Only in such a fusion of talents, abilities, and philosophies can there be even a modest hope for the future, a partial alleviation of the chaos and misunderstandings of today.”
-Walter Paepcke, quoted in Barry Hoffman's "The Fine Art of Advertising" (New York: Stewart, Tabori & Chang, 2002)
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Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of vocabulary and syntax to mislead their weak minds.
-Dorothy L. Sayers
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Many a small thing has been made large by the right kind of advertising.
-Mark Twain, A Connecticut Yankee in King Arthur's Court
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Books about Advertising
